Bella Hadid is the new face of Tag Heuer
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Bella Hadid Is The New Face of TAG Heuer

The Swiss watchmaker welcomes model and It girl Bella Hadid into its family of ambassadors

Bella Hadid is on a roll.

Barely two months into the new year, the model is proving to be a force to be reckoned with – if her portfolio of endorsement deals (think Bulgari, Dior Beauty, and Fendi) is anything to go by. Now Hadid can add TAG Heuer to her list as the new ambassador and female face of the luxury Swiss timemaker.

The announcement was made earlier this week at a special event in New York, where Hadid made her official TAG Heuer debut alongside CEO Jean-Claude Biver. Said Biver: "I am delighted to welcome Bella into the family of TAG Heuer ambassadors. [We] have a real team spirit. We need someone like Bella to help us capture the bold and confident spirit of young people today."

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