Beyoncé Loses Herself in Love with Tiffany & Co.

Two powerhouses come together for one big project. Beyoncé is the face of Tiffany & Co.'s latest campaign – titled 'LOSE YOURSELF IN LOVE', a body of work that celebrates individuality, love, and universal connection.

Executive Vice President of the house's Product and Communications Alexandre Arnault calls the partnership "an exploration of fearless creativity". "LOSE YOURSELF IN LOVE embodies the beauty of self-love and empowered elegance," he says. "Beyoncé is an inspiration to so many because she embodies these qualities. We are honoured to continue our partnership for the second year in a row and usher in an exciting new era of love." 

Much like the house's statement HardWear pieces, Beyoncé exudes power as a modern-day woman through her style, confidence, and work. 

“I am honoured to continue the partnership with Tiffany and Co. and to explore even deeper how beautiful our connections are when we truly celebrate the relationship and importance of love that we have for ourselves as individuals,” says the RENAISSANCE singer.

In a series of teaser videos and images, Beyoncé wears Tiffany & Co.’s dynamic jewellery collections including Tiffany T, Tiffany HardWear, Tiffany Knot, the new Tiffany Lock, as well as house icons with pieces from Jean Schlumberger and Elsa Peretti.

The standout piece of all? A custom Tiffany HardWear necklace that was created just for the campaign. The statement accessory boasts 18k gold links and took over 40 hours to assemble, polished by hand at the house's JDIW in New York City.