The Spanish songstress behind hits like "Bizcochito" and "Despechà" is the new face of the 2024 Lady Dior campaign, immortalised by Collier Schorr.
4th Gen K-Pop global star, Danielle of NewJeans is the new Global Ambassador of Celine.
Baifern joins the likes of K-pop stars Taeyong, Giselle of AESPA, and girl group NMIXX as the Spanish House's roster of endorsers.