Dior Follows Up Its Blockbuster Air Jordan Collab With The New B27 Sneaker

Consider it your daily dose of Vitamin B. B27, that is.
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If you were one of the nigh on five million people who tried and failed to score a set of those grail-level Air Diors back in June, well, this might just fill that shoe-shaped hole in your heart — Dior drops an all-new sneaker silhouette today, and it’s as hype-worthy as they come. Namely, the B27.

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Expressing artistic director Kim Jones’ inimitable flair for according notes of haute couture with those of sportswear, the B27 melds athletic influences such as ’80s tennis gear and skatewear together with the luxury house’s leatherworking heritage in some seriously enviable kicks.


Debuting in high-top and low-top variations in classic black, white and dove grey (a subtle tribute to Monsieur Dior’s signature shade), the sneaker is crafted from supple calfskin and velvety nubuck, and enlivened by the label’s iconic Oblique motif, which is rendered three-dimensionally on lateral inserts of either woven jacquard or perforated leather. Upon closer inspection, further nods to the Maison’s codes are revealed in the Dior name embossed on the heel and along the outsole, as well as eyelets in the shape of the initials “CD” (recalling the hardware of the 30 Montaigne line of accessories).

Can’t make it down to your nearest Dior boutique just yet? Don’t sweat it. Dior is also launching a shoppable lens on Snapchat that allows you to “try on” your choice of B27s virtually and make your purchase directly from its social media channel, otherwise it’s just a hop, skip and jump away to the brand’s website — add to cart, now.



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