Swarovski's Spring/Summer 2024 Brings Visions of Venus to Life

How’s this for a stunning lineup of models representing the Roman goddess of love, Venus: Abby Champion, Fei Fei Sun, Imaan Hammam, Irina Shayk, and Karlie Kloss. To beautifully showcase Swarovski’s high-impact Spring/ Summer 2024 pieces, the brand’s Global Creative Director, Giovanna Engelbert dresses the five supermodels into modern visions of Venus — of-the-moment, and completely bejewelled with statement, matching sets of Swarovski.

The models are styled to symbolise the various traits of a modern woman: strong and empowered, creative, graceful and elegant. In the campaign, you’ll immediately notice underwater motifs like shells, corals, seahorses, starfish and anemones — after all, the brand’s latest treasures are heavily inspired by the aquatic universe and its striking embellishments of f lora and fauna. Adorned with such pieces, each Swarovski muse manifests a bold and joyful extravagance.

Ref lecting the complexity of the sea as well as its interactions with light, luminous crystals and pearls express the various shapes and movements of the ocean, set with both fine and high jewellery techniques, which are a specialty of the 129-year-old crystal house. The results are splendidly contemporary — think faceted Eyewear, and evolved jewellery signatures including Hyperbola, with baguettecut and white-hued crystals; Idyllia, enhanced with shells, starfish and seahorses paved with crystals; and Millenia, all in pretty pink.

On how the campaign, which was captured by Steven Meisel, brings out the best of the new pieces, Engelbert says: “The Venus campaign brings to life the Spring/Summer 2024 collection, inspired by a dream of an underwater universe. In this campaign, I reimagined the timeless Venus archetype, exploring it through a modern interpretation that resonates with contemporary ideals of elegance, empowerment, creativity and grace, perfectly embodied by these iconic models.”