Jewellery

One Design, Many Personalities: Cartier Juste Un Clou

When radical thinking meets bold design, the result is Cartier's most daring collection yet
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How do you elevate a humble piece of hardware to fashion cult status? Just ask Cartier. In 1971, a young Italian designer by the name of Aldo Cipullo dared to do the unthinkable: he took an everyday household object and turned it into the fine jewellery icon of the decade.

46 years later, the legacy of Juste un Clou lives on. Cartier's most audacious design still bears the same free-spirited, avant-garde attitude of the '70s but rather than being stuck in the past, the iconic nail bracelet has evolved into a collection of modern-day classics, which includes rings, earrings, and its latest addition, the Juste un Clou Torque necklace.

One design, so many different styles. You may ask: who embodies the radical spirit of Juste un Clou? Meet them below:

The sophisticate

Who says that an everyday object can't spell out night-time glamour? Case in point: the Juste un Clou Torque necklace. Available in yellow, white and pink gold or fully paved with diamonds (if you prefer full-on glam style, this statement piece is undeniably Cartier's most playful yet sophisticated take on fine jewelry yet. And for ladies looking to imbue their après-hours style with un peu de utilitarian chic, our money's on this stunning piece.

The everyday rebel

When an object as ordinary as a nail is radically appropriated as fine jewellery, the implication is clear: the Juste un Clou bracelet is not your average piece of bauble. Whether it's an oversized bracelet with pavé diamonds or a more streamlined bracelet in yellow, white or pink gold, it's clear that this bold and innovative piece is designed for the risk-takers, the daredevils; the rule-breakers, and the everyday rebels of the world. 

The hopeless romantic

Many would say that Cartier's most romantic design is the Love bangle (also designed by Aldo Cipullo), an iconic piece once worn by celebrity couples such Frank and Nancy Sinatra, Elizabeth Taylor and Richard Burton.

But we beg to differ: there's also something undeniably romantic about the rose gold pieces in the Juste un Clou collection. After all, nothing spells 'amour' quite like the seductive combination of diamonds and pink gold.

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