Cartier Celebrates Trinity's 100th Anniversary with Jisoo, Jackson Wang and More
Ambassadors Jisoo, Jackson Wang, Paul Mescal, Yara Shahidi and Labrinth come together to honour the house's big event with a new campaign
Cartier celebrates 100 years of its iconic Trinity de Cartier collection with the help of some familiar faces. To honour the big event, the house has put together a new star-studded campaign starring ambassadors Blackpink's Jisoo, GOT7's Jackson Wang, Paul Mescal, Yara Shahidi and Labrinth, all embodying the codes of the range: "creativity, diversity, universality".
This anniversary is "an extraordinary opportunity for us to celebrate love, all forms of love — friendship, family, fidelity," says Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier International, of the campaign.
Although the campaign film has yet to roll out officially, Cartier has been steadily teasing stills and clips from the shoot on its Instagram account. Below, see the solo shots of the ambassadors, as well as video teasers of Yara Shahidi and Paul Mescal as they answer what Trinity means to them.
In addition to the campaign, the Maison also threw a celebratory dinner in Paris last night, inviting notable attendees like ambassadors Jisoo, Jackson Wang, Yara Shahidi and Paul Mescal, as well as friends of the house Yoon Seo, Jeff Satur and Kimberley Anne Woltemas down to commemorate the momentous occasion.
Take a look at the highlights of the night here:
