Why Sweating In Luxury Activewear May Very Well Be The Trend That Lasts

Has polishing up your look before playing sports become the new normal? If we are to believe the off-duty outfits of celebrities and models like Kendall Jenner, Hailey Bieber, Dua Lipa  in recent months, the answer is a resounding yes. Their go-to style for elevating a black legging or a simple sweatshirt? Carry a luxury bag (ideally a Prada nylon bag), nonchalantly wear a branded sweater, put on the pair of sneakers that everyone is coveting or quite simply opt for ultra-vibrant colours.

The ultimate luxury amongst these options? Sweat in a Louis Vuitton cycle shorts, a Burberry bra or an Emilio Pucci set . At a time when the pandemic is still limiting our outings, luxury houses are rushing more than ever into the activewear category in order to support their customers in a confined daily life.

After the commercial successes of collaborations between the sports giants and the fashion-sphere - we think of Nike x 1017 ALYX 9SM or even New Balance x Aime Leon Doré - it was only logical for the luxury houses to offer an athletic wardrobe (and comfort) to Millennials and Gen-Z . More affordable than the ready-to-wear and runway collections, they combine performance with style with a large S, at a time when it is sought after and valued.

Not ready to invest in monogrammed sportswear? Labels such as Kith , Alo , Koral and Port de Bras explore the category with ruffled bras (which we will gladly wear outside of workout as soon as the weather permits) with zebra prints and metallic colours. The watchword, therefore, in 2021? On the way to your favorite fitness studio or, alternatively, as part of an online workout, sweating in stylish activewear is more recommended than ever.