Why do you think there has been a rise in vintage and preloved fashion recently?
The younger generation has been voicing out a lot about sustainability and ethical issues. More consumers are actively shopping with resale in mind, making fashion investments with their purchases. Fashion seasons have also been increasingly blurred thanks to streetwear, allowing social media to dictate fashion trends. Many fashion bloggers and influencers are encouraging the return of vintage pieces as today’s “It” items.
How sustainable is shopping vintage or preloved fashion?
Extending the life cycle of a garment by just nine months through reselling can reduce waste, water and carbon footprints by up to 30 per cent, while cutting resource costs by 20 per cent. Many Singaporeans consider sustainability in fashion important, but only 28 per cent of them have heard of the term “circular fashion”. Vestiaire Collective offers an easily accessible platform for them to practice circular fashion. We also launched a Circular Fashion e-Guide to educate and empower consumers with ways to shop sustainably.
What sets Vestiaire Collective apart from other designer resale platforms?
Authentication and quality control have always been at the core of Vestiaire Collective. We have a dedicated team of experts in our main locations around the world to ensure that all products are properly authenticated. We have also taken this a step further by signing the Fight Against Online Counterfeit Charter to ensure zero tolerance of counterfeit goods.
What do you think makes an item truly timeless?
For Vestiaire Collective, the definition of timeless is what retains the most value over time. A vintage classic is to be kept; it will always stand the test of time. Some of the most iconic classics in fashion include a box calf Hermès Kelly bag, a black lambskin Chanel Timeless Classic bag, a Cartier Tank watch and Yves Saint Laurent jackets from the ’70s. We’ve also seen an influx of Dior Saddles and Fendi Baguettes – new and vintage – since their resurgence last year; those bags are particularly popular with Singaporean customers.
Are there any modern fashion designers whose creations you can see becoming treasured vintage buys in the future?
Yes, the new classics include Céline by Phoebe Philo, Dior, and Saint Laurent by Hedi Slimane, and men’s fashion by Kim Jones (like Louis Vuitton x Supreme) and Virgil Abloh.
You curate your wardrobe every season, following a “one-in, one-out” policy. What made you start?
I like to see everything in my wardrobe so I can get dressed quickly each morning. An edited wardrobe saves me a lot of time from having to choose outfits. Aside from being more sustainable, a one-in, one- out policy also means that I can resell to fund my next purchase. I also invest in quality pieces because I know if I love it, I’ll wear it forever.
Find out more at https://www.vestiairecollective.com
Full story in the September 2019 issue of L'Officiel Singapore.