Together, Tory Burch and Song Yuqi present a clear vision of the modern woman: confident, grounded in her identity, and always moving forward.

<a href="https://www.lofficielsingapore.com/fashion/tory-burch-fall-winter-2026-strength-of-essentials-new-york-fashion-week-runway-celebrities" title="Tory Burch's Fall/Winter 2026 Presents a Timeless Wardrobe Essentials for a Changing World" target="_blank" rel="noopener">Tory Burch</a>&rsquo;s Spring/Summer 2026 campaign steps away from traditional fashion imagery and into something far more personal. Instead of polished, static shots, it takes on a documentary-style format, following brand ambassador <a href="https://www.lofficielsingapore.com/fashion/g-idle-gidle-song-yuqi-tory-burch-holiday-2024-campaign-brand-ambassador-celebrity-fashion-news" title="(G)I-DLE's Song Yuqi Shines in her First Tory Burch Campaign as New Ambassador" target="_blank" rel="noopener">Song Yuqi of i-dle</a> through three defining stages of her career.
Set inside a vintage-inspired record store, the campaign draws a clear link between music and fashion, two worlds that shape Yuqi&rsquo;s identity as an artist. At the heart of the project is a series of short films titled &ldquo;TORY STORIES,&rdquo; where she shares her thoughts, memories, and reflections in a way that feels honest and unfiltered.

Three chapters, one journey

Rather than relying on high-energy promotional clips, <a href="https://www.lofficielsingapore.com/fashion/tory-burch-fall-winter-2025-collection-new-york-fashion-week-show" title="Tory Burch Reimagines American Sportswear With a Cheeky Twist" target="_blank" rel="noopener">Tory Burch</a> presents the campaign as a three-part documentary.
The first chapter, &ldquo;Where it all begins,&rdquo; released on 23 March, looks back at the early days of Yuqi&rsquo;s career. It captures the starting point of her journey, grounding the story in her personal history.
The second chapter, &ldquo;When fashion meets music,&rdquo; explores how style and creativity intersect. It includes behind-the-scenes moments from the Fall/Winter 2026 show in New York, showing how fashion can influence and complement musical expression.

The final chapter, &ldquo;To the Future,&rdquo; shifts the focus forward. Here, Yuqi reflects on what lies ahead and speaks openly about her connection to Tory Burch&rsquo;s mission to empower women. As she puts it, &ldquo;Working on this documentary has been such a meaningful experience. I've always been inspired by Tory's passion and dedication in fashion and supporting women&mdash;it reminded me why and how I started my music journey. I hope it encourages people to embrace their dreams and to hold on tight, because dreams worth chasing do become reality.&rdquo;

A closer look at the Spring/Summer collection

Throughout the campaign, Yuqi brings the Spring 2026 collection to life with ease. The designs strike a balance between practicality and understated elegance, reflecting how modern women actually dress and move through their day.
At the centre is the Charlie handbag line, introduced in two new silhouettes. With its soft structure, clean edges, and relaxed drawstring design, the Charlie bag feels both refined and functional. It reflects a broader shift in fashion towards simplicity and purpose.

Alongside it, the Romy Bucket bag stands out as an everyday essential. Crafted from soft grained leather, it is lightweight yet spacious, with deep compartments that make it ideal for daily use. It&rsquo;s designed with comfort in mind, without sacrificing style.
The look is finished with the Hank Ballet Sneakers, which blend the delicate feel of ballet flats with a more athletic, contemporary edge. The result is something versatile, easy to wear, and quietly distinctive.

Tory Burch Celebrates Song Yuqi’s Journey of Self-Discovery For Spring/Summer 2026

Tags

Related Articles

Fashion

(G)I-DLE's Song Yuqi Shines in her First Tory Burch Campaign as New Ambassador

Fashion

Tory Burch Relaunches Iconic Ballet Flat for Spring/Summer 2025

Watches & Jewellery

Cover Story: Golden Girl, Minnie of (G)IDLE is Shining Bright

Recommended posts for you

Fashion

Song Hye-kyo Fronts FENDI Way Campaign for Fall/Winter 2026 Collection

Fashion