The Stray Kids member star fronts his first campaign with the American denim brand.

Hyunjin has just been announced as the newest global brand ambassador for&nbsp;GUESS, kicking things off with a campaign built around the brand&rsquo;s denim staples. The campaign leans into the pieces the label has always done best; Denim shirts, straight-leg jeans, striped tees, and relaxed silhouettes that feel easy rather than overly styled.
Alongside the campaign, the brand has also released a GUESS x Hyunjin capsule collection. It&rsquo;s a tight edit of everyday pieces&mdash;striped logo tees, printed T-shirts, sleeveless tops, and several denim shirts&mdash;paired with jeans like the G16 straight-leg and the more relaxed G18 fit. A long-sleeve pocket shirt and eco GUESS trunks round out the lineup, with a number of pieces falling under the brand&rsquo;s sustainable GUESS Jeans label.

The collection keeps things straightforward. These aren&rsquo;t complicated runway pieces, just the kind of staples GUESS is known for. Bringing Hyunjin into the fold is an easy way to connect the brand&rsquo;s classic denim identity with a younger audience. It&rsquo;s also a cool chance to see the artist step more into the fashion world&mdash;this time in GUESS&rsquo; signature blues.

Stray Kids' Hyunjin Is GUESS’ Newest Ambassador

L'OFFICIEL SINGAPORE — February 2026

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Stray Kids' Hyunjin Is GUESS’ Newest Ambassador

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