Fashion

Somewhere Over The Rainbow: Louis Vuitton's Keepall LED

Show your true colours with this innovative bag from Louis Vuitton Men's Fall/Winter 2019 collection
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Louis Vuitton Men's artistic director Virgil Abloh is known for his 3% methodology, in which the number is seen as the ideal ratio needed to transform a normative object into something special. Such a philosophy is evident in the French maison's new Keepall LED bag. The classic design is given an unprecedented twist with help from the latest technology. 

Against a black debossed background, state-of-the-art fibre optic textile technology lights up the iconic LV Monogram in the colours of the rainbow. The bag made its debut on the Louis Vuitton Men's Fall/Winter 2019 runway, echoing the prism stories of the collection inspired by Michael Jackson. The lights are powered by a 7-hour rechargeable battery life, so you'll always have a rainbow at hand to brighten up your day. 

 

The Louis Vuitton LED Keepall will be available from November onwards at the Marina Bay Sands, Ngee Ann City, and ION Orchard boutiques. 

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