Sabrina Carpenter Embodies Versace Summer in the La Vacanza 2025 Campaign

For its latest campaign, Versace dives headfirst into the spirit of summer—sun-drenched, bold, and unapologetically glamorous. At the center of it all: pop powerhouse and two-time Grammy winner Sabrina Carpenter. She’s not just modeling the clothes—she’s channeling the essence of Versace itself, captured through the bold, modern lens of acclaimed photographer Carlijn Jacobs.

This is more than a campaign; it’s a full-on style statement. The La Vacanza 2025 collection is a visual journey from poolside lounging to high-society evenings, wrapped in the seductive charm of old Hollywood. Sabrina owns every frame, radiating star power in settings that subtly echo the luxe codes of Versace Home—gilded, sensual, and deeply curated. It's not just fashion; it's a world.

A standout star of the shoot is the reimagined Tag bag, now refreshed in fierce new styles that mirror the attitude of the collection. Each image immerses you in the total Versace universe—where clothing, travel, and interior design all speak the same bold, refined language. It’s a lifestyle, not just a look.

This marks the second creative meeting between Carpenter and the House of Versace, a partnership rooted in genuine connection. As Sabrina puts it: "I’ve always felt empowered in Versace. The clothes allow you to express who you are, in every version of yourself. That’s what this collection does—it’s liberating, it’s exciting, and it just feels right."

With this campaign, Versace doesn’t just sell clothes—it delivers a vision. One that’s fearless, radiant, and unmistakably alive.