Rita Ora, Iris Law, Jessica Jung, Mae Tan And More Celebrate 12 Years Of Fendi's Peekaboo

A perennial favourite among tastemakers of all ages, the iconic handbag marks its birthday this week in high (fashion) style
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Iris Law

“Simplicity is the new eccentricity. I was looking for a traditional yet modern [and] contemporary shape, able to satisfy the most sophisticated women,” Silvia Venturini Fendi once said of the inspiration behind her Peekaboo bag. And seeing as the emblematic accessory hasn’t lost any of its charm or cult appeal in the years since its debut on the Spring/Summer 2009 runway (the design turns 12 this week), we’d say Fendi truly hit the nail on the head with this one.   

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Silvia Venturini Fendi

A perennial favourite among tastemakers of all ages, the Peekaboo walks the fine line between polished and playful, defined by a seemingly austere exterior that folds down into a “smile” to expose a surprisingly cheerful inner pocket arrayed in bright colours and bold prints — rather like the enigmatic Fendi woman who reveals her hidden facets at her own discretion. Reinterpreted multiple times over the seasons in various silhouettes, sizes and skins, there’s a style to suit virtually every inclination and occasion, from the original Peekaboo Iconic to the raffia Peekaboo X-Tote to the new, personalisable Peekaboo ISeeU. Each model is a testament to Fendi’s innovative drive and leatherwork expertise, and is meticulously crafted by hand down to the very last stitch.

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Kim Kardashian West and North West
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Carys Douglas and Catherine Zeta-Jones

To mark the bag’s 12th anniversary, the Italian house has tapped a number of its famous (and fashionable) friends to share a snap with their beloved Peekaboos on social media by way of a socially distanced celebration, with names including L’Officiel Singapore cover girls Rita Ora, Jessica Jung and Mae Tan, as well as Iris Law, Chiara Ferragni, Adele Exarchopoulos, AMIAYA, Natalia Vodianova, Zoe Tay, Han Ye-seul and more. Keep scrolling to see the birthday wishes.  


Rita Ora


Jessica Jung


Zoe Tay


Iris Law


Mae Tan


Chiara Ferragni




Zhao Wei


Adele Exarchopoulos


Natalia Vodianova


Han Ye-seul


Zoey Deutch


Poppy Delevingne


Kimberley Anne Woltemas


Patricia Tanchanok Good


Liz Sunshine


Yvette King



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