Play A Game of Detective With Salvatore Ferragamo

Keeping in line with its Spring-Summer 2021 collection of suspense, intrigue, and beauty, Salvatore Ferragamo has come up with an online game paved with suspense now available at its official website. 

Called “Enigma,” the game is set in several locations in Milan - which served as set of the short movie that Luca Guadagnino filmed to present its spring collection (which in itself was inspired by Alfred Hitchcock movies), you can play the shoes of detective, looking for clues around the streets of Milan through sophisticated graphics and uncovering some of the fashion house’s most iconic items and elements.

“Enigma stems from an idea of enriching interaction between Ferragamo and the public, increasing the brand’s capacity to engage also with new generations, using the universal language of playing. It is an innovative ambitious digital experience that not only reveals the Spring-Summer 2021 collection but also aims to create dynamic engagement with the players who, thanks to simple moves, can choose to penetrate the Ferragamo universe using the touchpoints, both digital and physical, they are most familiar with,” explains Micaela le Divelec Lemmi, the company’s CEO, in a press statement.

This comes the latest in the Italian luxury brand’s digital innovation, which also saw the Virtual Showroom, in collaboration with Hyphen, as one of the first brands to offer a digital solution for buyers during the sales campaign, the Tramezza Made-to-Order digital tool created in collaboration with Microsoft and Evolus and virtual tours of selected boutiques.

Check out the game here.