Miu Miu Sparks Optimism With Its Preppy Chinese New Year Capsule

Out with the old and in with the new – such is the motto of the Miu Miu league for its varsity-themed Chinese New Year collection.
Reading time 2 minutes

After months of hiding out in comfy sweats, nothing rings in the New Year quite like a preppy-meets-edgy capsule collection. For the Year of the Ox, Italian luxury house Miu Miu bids an onerous 2020 goodbye with a fresh selection of varsity-themed separates. Think: lettered lambwool sweaters, structured nappa leather jackets, gingham check twill shirts and tweed mini skirts. 

The capsule's vibrant and energetic mood is amplified by its finer details. From crystal-bonded satin sandals to the Miu Belle bag, the house's penchant for maximalist accessories are apparent – and not for the colour-shy. Topped off with the Miu Miu Twist Eau de Toilette – a refreshing blast of mandarin and apple blossom – the line-up boasts something for everyone. 

1611207328825758 always new always miu 231611207680295473 always new always miu 24
1611208206991927 always new always miu 011611208438143059 always new always miu 03
Image: Courtesy

Keeping to the theme of looking to the future, the campaign finds new Miu Miu girls in some of the region's rising stars. Shot by photographer Nick Yang, it features the fresh faces of Chinese actress and singer Yifan Zhang – of Produce Camp fame – actress Qiu Tan as well as models Gu Xue and Yuru Zhang. They join the ranks of some of the brand's much-loved and effortlessly cool icons, such as Chloë Sevigny and Elle Fanning


1611213481903895 always new always miu 041611213563505215 always new always miu 08
1611213570072644 always new always miu 021611213579979567 always new always miu 25
Image: Courtesy

Check out Miu Miu's 2021 Chinese New Year campaign video here:


The capsule is now available to shop on Miu Miu's website. Find out more about the collection here

related posts

Recommended posts for you