Maisie Williams Rises To The ‘Girl Up Challenge’ With Moncler To Support Girls' Education

The campaign also features a limited edition black anorak.
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Image: Instagram/@maisie_williams

2 Moncler 1952 has teamed up with Girl Up - a global leadership development initiative for girls and young women to raise awareness and celebrate girls to stand up and become leaders of tomorrow.

As part of the campaign, the Italian fashion house launched an instagram challenge, which featured Game of Thrones star Maisie Williams, South African actor and humanitarian, Nomzamo Mbatha to post a throwback photo of themselves as cherubic little girls.

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"When I was about three years old I remember watching my three older siblings get ready for school. I would idle around the living room and watch them putting on their uniform, packing up their colourful books, doing last minute homework with their grown up stationary. It’s safe to say that the only thing I wanted in the whole entire world was to FINALLY get to go to school. I think that was because I linked school with independence - I wanted to create my own thoughts and stories. School was an integral part of me discovering my own inner monologue: the voice who still guides me to this day." Wiliam's caption reads, highlighting the importance of supporting girls' education around the world.

As part of Moncler and Girl Up's partnership, 2 Moncler 1952 womenswear designer Veronica Leoni has also developed a limited edition anorak with the foundation, which was founded by the United Nations Foundation in 2010 to position girls to be leaders in the movement for gender equality. 

Featuring a motto "It's her right" on the foldable black anorak, it reflects Leoni's commitment to supporting female solidarity. 

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“I really hope, as a woman, that what we are feeling now is the wind of change and by supporting and encouraging the next generation, we will be able to see positive results which sound obvious but are not universal in our everyday lives  today,”   Leoni said in a press release.

Girl Up also recieved a donation from Moncler and fine white cotton t-shirts from the line similarly featuring the "It's her right" slogan, to be worn by Girl Up Teen Advisors in support of the cause, which reaches over four thousant Girl Up Clubs in more than 120 countries. 

“Guaranteeing  access  to  education  is  not  just  key  to  empowering  new generations of girls, but our primary instrument in building a better society in which prejudice, violence and hate no longer exist. This cannot be utopia anymore. We all have to do our part in driving change," continues Leoni.

Find out more about Girl Up here.

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