In 1997, the Adidas Originals Falcon Dorf runner was born—and so was one of the most famous (and richest) millennials on earth, Kylie Jenner.
Adidas has reissued the Falcon shoe in a campaign featuring the young Kardashian, which pays "homage to the attitude of the time; strong creatives who shifted boundaries and paved the path for future rebels to walk forthwith." While Kylie might not meet the traditional label of a rebel, she has without a doubt completely transformed the beauty market and has torn down the boundaries of what it means to be an influencer. Of course, this isn't her first footwear collaboration. Much to Kanye's displeasure, Kylie was the face of a Puma sneaker campaign.
The shoe's maximalist design runs in a grey, pink, black, and blue colorway. Kylie also commented on the collaboration; “I’ve always loved Adidas and it’s exciting now being part of the Originals family, especially for Falcon.”
See more behind the scenes images below.
The new Adidas Falcon will be launching on 6 September in adidas Originals stores, select retailers and on adidas.com/falcon.