Happy birthday, Kim Kardashian! Today the businesswoman turns 40, and is full of personality and great style. In honour of this very special day, the reality TV star launched a new collection for her beauty brand KKW Beauty that featured nothing less than a powerful shooting with her coming out of a cake! Sexy and flamboyant, and certainly something we can expect from one of today's biggest trend setters.
Since Kim Kardashian burst into the scene, she has proven well able to adapt well to new consumer trends. Since the launch of her reality show Keeping Up With The Kardashians in 2007, she has become one of the main fashion inspirations in the world.
And to celebrate her very special birthday, we take a look down some of her best fashionable looks over the years - 40 looks, matter fact. Whether for a walk with the family, a party with friends or even in the red carpets, there is no lack of sensuality and fashionism for your productions. Scroll ahead and get inspired!