Fashion

Jimmy Choo Unveils a New Fall Winter 2017 Campaign

by Evon Chng
09.07.2017
Starring models Kato Nescher and Xavier Buestel, the season brings the daring and confident nature of the Jimmy Choo brand to life

The video campaign showcases the Jimmy Choo Man and Woman engaging in a playful game of cat and mouse, hide and seek across a romantic London backdrop. Suited up in tailored pieces, the subjects fit right in with the architectural facade, making a strong statement on refined, modern glamour.

Jimmy Choo Women Fall Winter 2017 Campaign

Proportions and dimensions are redefined – a pair of red knee length boots paired with a soft, flowy dress communicated the essence of rebel and romance. A classic pair of green pointed pumps were given a sexy ‘80s treatment, albeit a different type of sexy with a high vamp front. 

“We’ve focused on the codes that define us and uncovered the building blocks of the brand: the confidence, the sexiness, the playfulness and the glamour. “ – Sandra Choi, Creative Director

Shot by photographer Theo Wenner, the Jimmy  Choo Women’s campaign ends off with Kato Nescher running away from the camera, escaping from Xavier Buestel, leaving us on a cliffhanger.

Photographer: Theo Wenner Models: Kati Nescher, Xavier Buestel Styling: Sarah Richardson Hair: Cyndia Harvey Make-up: Thomas De Kluyver Art Direction: Trey Laird Agency: Laird & Partners

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