This is the latest launch as part of Jacquemus and Nike's continued collaboration that began back in 2022

Today marks the debut of a fashion phenomenon poised to captivate the spring season. Jacquemus, in collaboration with <a href="https://www.lofficielsingapore.com/living/newjeans-debut-performance-in-singapore-launch-nike-by-you-collaboration-kpop" title="NewJeans Makes Debut Performance in Singapore For Launch of Their Nike Collab" target="_blank" rel="noopener">Nike</a>, introduces a groundbreaking accessory that seamlessly merges style and innovation. Since 2022, Simone Porte Jacquemus and <a href="https://www.lofficielsingapore.com/fashion/launch-date-legendary-pair-nike-x-tiffany-co-air-force-1s-march-7" title="Would you grab one of these &quot;legendary pair&quot; Nike x Tiffany &amp; Co. Air Force 1s?" target="_blank" rel="noopener">Nike</a> have astounded us with visually striking product pairings, always careful not to stray beyond the bounds of mutual recognition. Think Nike Air Humara sneakers paired with the J Force 1. This time, they're breaking new ground. The <a href="https://www.lofficielsingapore.com/fashion/blackpink-jennie-face-of-jacquemus-newest-holiday-campaign-celebrity-fashion" title="Blackpink's Jennie is the Face of Jacquemus&rsquo; Newest Holiday Campaign" target="_blank" rel="noopener">Jacquemus</a> + Nike collaboration unveils an extraordinary release: the <a href="https://www.lofficielsingapore.com/fashion/bella-hadid-poses-for-jacquemus-latest-campaign-via-facetime" title="Bella Hadid Poses For Jacquemus' Latest Campaign Via FaceTime" target="_blank" rel="noopener">Jacquemus</a> Le Sac Swoosh shoulder bag, boasting the unmistakable silhouette of <a href="https://www.lofficielsingapore.com/fashion/in-with-a-bang-g-dragon-unveils-new-sneaker-collaboration-with-nike" title="In With A Bang: G-Dragon Unveils New Sneaker Collaboration With Nike" target="_blank" rel="noopener">Nike</a>'s iconic logo. So, is it Jacquemus or Nike?

Sha'Carri Richardson testimonial Jacquemus + Nike Le Sac Swoosh

To herald the arrival of the Jacquemus + <a href="https://www.lofficielsingapore.com/fashion/virgil-abloh-louis-vuitton-and-nike-air-force-1-come-to-the-big-apple" title="Louis Vuitton and Nike Air Force 1 Arrive in the Big Apple" target="_blank" rel="noopener">Nike</a> bag, the marketing strategy takes a familiar route, enlisting none other than Sha'Carri Richardson, the reigning champion of the 100-meter dash at Budapest 2023. A fitting choice, given her expertise in speed and performance. From the campaign's teaser image on social media, certain distinctive aesthetic elements are evident, such as her bold manicure and the wing-shaped tattoo adorning her right forearm.

Back in 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports in Portland, they were distributors of the popular Japanese <a href="https://www.hommessingapore.com/style/onitsuka-tiger-womens-mens-show-milan-2024-25-collection-photo-look" title="The Best Looks From Onitsuka Tiger's 75th Anniversary Fall/Winter 2024 Show" target="_blank" rel="noopener">Onitsuka Tiger</a> basketball sneakers. However, as their business flourished, they recognized the potential for greater profitability by manufacturing their own footwear. The question remained: what logo to adorn their new line of football boots? Knight, also an accounting professor at Portland State University, seized the opportunity to enlist the help of graphic design student Carolyn Davidson. Davidson's task was to craft a memorable logo that would enhance the appeal of their new kicks.
Interestingly, before it was known as the Swoosh, <a href="https://www.lofficielsingapore.com/living/an-exhibition-to-visit-the-louis-vuitton-and-nike-air-force-1-by-virgil-abloh" title="A Digital Presentation to Visit: The Louis Vuitton and Nike &ldquo;Air Force 1&rdquo; by Virgil Abloh" target="_blank" rel="noopener">Nike</a>'s logo was initially dubbed "The Script" by Davidson, reflecting the sensation of swift motion. This term carries profound onomatopoeic resonance, instantly evoking notions of speed and agility. Moreover, the Nike logo draws inspiration from the wings of the Greek goddess Nike, symbolizing victory and dynamism in mythological form. It wasn't until 1995 that Nike officially registered the Swoosh logo in its iconic black form.

Jacquemus + Nike the Le Sac Swoosh dark brown bag

Jacquemus + Nike Le sac Swoosh dark pink

Jacquemus + Nike Le sac Swoosh Ivory

Crafted in Japan from fine leather, the Jacquemus and Nike Swoosh bags feature an adjustable leather shoulder strap and are priced at 420 euros.

A Closer Look At The Instantly Iconic Le Sac Swoosh bag by Jacquemus + Nike

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