Let's hear your elevator pitch for the new collection.
I would say that it is an eclectic collection with the spirit of fun and perhaps with a touch of humor. It is the quintessence of British design – raincoats, jumpers – and had the influence of different musical styles such as rock'n'roll.
If you could only buy five items from your first collection, what would they be?
The blue suit, George Harrison sweater, white denim, beige trench, and summer flower dress.
Who is your ideal client?
Brands usually envision a particular type of woman as their clients but not me. I would be delighted to see teenagers and women over 60 wearing my clothes. I don't not know yet who my ideal client is but she's definitely someone cool.