Hidden Heroes Of The Fashion Industry

Meet the casting directors, stylists, photographers, set designers, and more who help designers' dreams become reality
Reading time 5 minutes

Samuel Ellis Scheinman — Casting Director

One crucial element that helps to set a fashion show, campaign, or photoshoot apart from the rest is its choice of models. Finding the right face to front a particular brand or project is a very important stepping stone on the road to success. In that regard, Samuel Ellis Scheinman is undoubtedly at the top of his game. 

Scheinman, a graduate of Central Saint Martins, is one of the most sought-after casting directors in the industry. His extensive portfolio includes names like Louis Vuitton, Saint Laurent, Moschino, Versace, Helmut Lang, Alexander Wang, and more. What makes his work extra special? Scheinman is a driving force behind the increasingly diverse runways we have seen over the past few years, whether that be racial diversity, body diversity, age diversity, or gender diversity. It's no wonder he has been dubbed "the new voice in casting". 

Emma Roach — Set Designer

With social media now an indispensable part of our lives, fashion houses are now paying more attention than ever to creating theatrical presentations that can generate a huge buzz on the internet. And Emma Roach is the person they turn to when they want to achieve just that. Roach has garnered a following among brands such as Prada, Louis Vuitton, Calvin Klein, Raf Simons, and Valentino with her imaginative and slightly off-kilter set designs that draw inspiration from David Lynch films as well as the art and photography of the 1970s. 

Nadine Ijewere — Photographer

Nadine Ijewere has become one of the hottest names in the industry of late, thanks to her unusual approach to the world of fashion. A true trailblazer who has pioneered many "firsts" in the industry, Ijewere often explores the ideas of identity, heritage, and roots, and her work has also been shown in galleries and festivals around the world, including the Tate Britain, Red Hook Labs, Unseen Amsterdam, and the Lagos Photography Festival. 

Gary Gill — Hair Stylist

Even if you haven't heard Gary Gill's name before, you're sure to have seen his work in fashion shows and campaigns for the likes of Fendi, Bottega Veneta, Moncler, Simone Rocha, Loewe, and Vetements. Having spent his teenage years immersed in the punk movement, Gill's work is heavily influenced by music and youth culture. 

Thomas De Kluyver — Makeup Artist

Quick to see the beauty in imperfection, Thomas De Kluyver is responsible for some of the most innovative looks seen on the runways, social media, and in the pages of magazines. Case in point: the crystal-like prosthetic tears he glued to the cheeks of models for Gucci's Fall/Winter 2019 show. De Kluyver has made a name for himself with his monochrome and lipstick-heavy looks, inspired by '80s and '90s rock musicians such as Kim Gordon, Courtney Love, and PJ Harvey. Aside from his collaborations with Simone Rocha, Sies Marjan, APC, and more, De Kluyver is also Gucci's Global Makeup Artist. 

Alexandre de Betak — Creative Director

If you're wondering who is the creative mind behind some of Paris Fashion Week's most unforgettable fashion shows, well, it's no secret: Alexandre de Betak. A veteran of the industry with a career that spans over 25 years, de Betak has worked on more than 900 shows, exhibitions, and events, including Miu Miu's first-ever fashion show in 1994, and that now-iconic Jacquemus show set in the midst of lavender fields. Now, the creative director has set his sights on a new project: carbon-neutral fashion shows. 

Stephanie Thomas — Stylist

Journalist, stylist, and activist Stephanie Thomas has been tirelessly advocating for disability awareness in the fashion industry for two decades now. Born a congenital amputee, Thomas has redefined fashion styling by asking three questions: is the clothing accessible, smart, and fashionable? She set up the Disability Fashion Styling System to answer those questions, along with her fashion blog turned company Cur8able. She's definitely one of the (hidden) heroes of fashion. 

Bardia Zeinali — Videographer

Bardia Zeinali has been making videos since he was a child growing up in Vancouver, Canada, Blending luxury fashion with pop culture, Zeinali now counts Lady Gaga, Ariana Grande, Dua Lipa, Justin Bieber, and Troye Sivan among his friends and clientele. He's also the mind behind viral videos on Beth Ditto, the Women's March in Washington D.C., and post-election Trump protests. 

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