Meet The New Gucci Jackie 1961

A bag that is wonderfully crafted for both ladies and gents
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You can always judge how successful a bag is by whether it instantly turns into the most coveted must-have (and best, one that survives beyond a single season).

In Gucci's whimsical, retro and inclusive universe, there are numerous collections of it that are masterfully crafted for both the ladies and gents.

This year, Gucci is presenting one of the Italian house's most celebrated styles in the form of the Jackie 1961, a resurgence of yet another icon from the brand’s archive, which signifies an era of the carefree spirit, as it was designed as a genderless bag right from the very onset.

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Fun fact: Gucci changed the name of the bag from “Fifties Constance” to “Jackie” when, arguably the most fashionable former First Lady of the United States, Jacqueline Kennedy was photographed carrying one.

The Jackie — a hobo bag introduced in 1961 that went on to dominate the '60s and '70s — is a pivotal member of the Gucci accessories family that has been reinterpreted a couple of times over the years, with the most impactful comebacks thus far made by Tom Ford in 1999, and most recently, current creative director Alessandro Michele, who unveiled its latest version at the Gucci Fall/Winter 2020 women’s and men’s fashion shows.


Blending the past and the future into a distinct non-binary vision, the relaxed and relatively unstructured bag, which comes in three sizes (medium, small, and mini) and in black or red leather, as well as GG Supreme canvas with the emblematic web stripe detail.

Additionally, the small and mini are available in assorted colours including pastel hues like lilac, buttercream, light blue, and pale pink. A detachable shoulder strap magnifies the new Jackie’s flexible personality. At the same time, the signature piston closure is positioned right at the centre of the style



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