Join Alessandro Michele and his deities in a glamorous fantasy-like soir&eacute;e.&nbsp;

A symposium of bodies where life becomes fashion takes centre stage in Gucci&rsquo;s Love Parade Collection. The campaign immerses us into a lavish feast where stars of the likes of Deng Lu, Jared Leto, Jungjae Lee, Miley Cyrus, Liu Wen, Beanie Feldstein and Snoop Dogg gather over a Hollywood-esque banquet and indulge in the delicacies of life.&nbsp;

Alessandro Michele really knows how to bring to life the most beautiful of settings that seem to have been pulled outright from a fantasy or a dream. Having been raised to be a worshipper of beauty, dreams and the aura of the cinema, we would expect nothing less than a glamorous Hollywood party with a touch of scandal for Gucci&rsquo;s Love Parade.&nbsp;

As the celebration continues, we follow our protagonists, or divinities as Alessandro Michele refers to them, as they engage in the Dionysiac ritual of dancing and celebration, giving into this surreal and magical ambience orchestrated by its own makers.&nbsp;&nbsp;

A celebration of beauty, desire and texture as the viewer questions where does the fabric of the clothes begin and where does the texture of the skin begin. The campaign forces our focus on the clothes, the bodies, the space, all of which are magnificently concentrated in the sequence of freeze frames and movements that Alessandro Michele has arranged with the complicity of photographers, Mert&amp;Marcus. While the authors may have created the atmosphere, it is the clothes that direct the gestures and the actions to create such a mythological and glamorous scene.&nbsp;

The Gucci Love Parade Advertising Campaign

Gucci’s Love Parade Campaign Brings Dreams to Reality

L'OFFICIEL Singapore — May 2024

L'OFFICIEL Singapore — April 2024

Gucci’s Love Parade Campaign Brings Dreams to Reality

Tags

Recommended posts for you

Watches & Jewellery

Louis Vuitton's New Deep Time High Jewellery Collection Celebrates Earth's Natural Beauty

Living

Hotel Indigo Kuala Lumpur on the Park Blends Local Charm and Sustainability

Fashion

All The Best Celebrity Red Carpet Cannes Film Festival 2024

Culture

New Divorce Rumours Swirl Around Jennifer Lopez and Ben Affleck

Fashion

The Kith x Adidas Originals Sneaker Collaboration is Too Adorable to Pass Up

Fashion

Dior Announces Rosalía As Their Latest Global Ambassador

Living

lululemon FURTHER Ultramarathon Program Empowers Female Athletes to Exceed Their Limits

Culture

TWICE's Dahyun is Gearing Up For Her Actress Era with Upcoming Films