Forget the runway shows. The hottest ticket of the NYFW season? Fendi's inaugural F IS FOR party

Let it be known: Fendi knows how to throw a party.

The Italian fashion house kicked off New York Fashion Week in racuous style with a&nbsp;launch party of its new digital platform, F IS FOR...last week. The star-studded bash (or rather, &quot;a one-night&nbsp;voyage where digital meets&nbsp;reality&quot;) at&nbsp;the Fulton Market Building saw all the hottest millennials in attendance: top models Bella Hadid, Kendall Jenner, Joan Smalls (to name a few), social media stars&nbsp;Presley Gerber, Kenya Kinsky-Jones,&nbsp;Sofia Richie, and rapper A$AP Rocky. In a nutshell:&nbsp;the who&#39;s who of the YOLO crowd.

Hightlights of the all-immersive party experience included a&nbsp;photo booth inspired by Palazzo Della Civilt&agrave; Italiana, lit-up by neon arches, colourful looping videos, performances and DJ sets by&nbsp;Abra, Metro Boomin, Jenny FTS, Jamie Jones, and Peggy Gou.

Fendi's F is For... Kicks Off in NYC

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Fendi's F is For... Kicks Off in NYC

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