Both champions of the idea of exploration, Gucci has partnered with The North Face for a new collaboration that celebrates the spirit of exploration – both physical and other fantastical adventures.
Through the creative vision of Alessandro Michele, Gucci has been forward in pursuing the quest of discovering and expressing our own characters and personalities, while The North Face has been the pioneer of product innovation that enables all forms of physical exploration.
And with that in mind, the "The North Face x Gucci" collaboration is born – one that is not only fashionable. but also in line with both's commitments to eco-sustainable activities (as seen first with the Gucci Off The Grid collection).
Designed to be a cross-category collection, The North Face x Gucci collection for men and women comprises of ready-to-wear, soft accessories, luggage and shoes, as well as some more unexpected pieces linked to the outdoor world of The North Face, such as tents and sleeping bags.
To align with the brands' eco-sustainability efforts, some of the products within the collection are made with ECONYL®— a nylon fabric sourced from regenerated materials (from fishnets, carpets and other scraps) that can be recycled and recreated, aiding in decreasing ecological footprint.
To tell its story, Gucci has partnered with photographer Daniel Shea to shoot its campaign images and videos (including TikTok-focused content) in the Alps, where a group of Gucci-clad hikers embarks on a trip into the great outdoors.
See the video and campaign images below:
With the ready-to-wear, Alessandro plays with various silhouettes and fabrication including goose-feather down-padded coats, bombers, vests, shirts, skirts and jumpsuits, which feature a special The North Face x Gucci logo.
Along with backpacks and pouches, the collection also features luggage that are decorated with eight new graphic patterns in bright colours – showcasing a variety of either Gucci House motifs or different versions of the new The North Face logo x Gucci print.
And aligned with The North Face's DNA, Alessandro also unveils gender-neutral hiking boots in three colour variations that have a chunky and sturdy Goodyear-welted sole.
See the full The North Face x Gucci collection here:
Shining a light on the collection’s motifs, Gucci Artwalls will be unveiled in five cities – Hong Kong, Shanghai, London, New York and Milan – and will feature dedicated imagery with a variety of creative executions. Though all different, these pieces of street art will all incorporate The North Face x Gucci logo.
The North Face x Gucci collection will be distributed through distinctly designed stores and ephemeral Gucci Pins. A limited selection of The North Face x Gucci pieces will also be available on gucci.com, with some exciting online exclusives.
Visit www.gucci.com for more information.
Creative Director: Alessandro Michele
Art Director: Christopher Simmonds
Photographer & Director: Daniel Shea
Make Up: Thomas De Kluyver
Hair stylist: Alex Brownsell
“Bad Moon Rising”
Written by John Fogerty
Performed by Creedence Clearwater Revival
Published by Concord Music Group, Inc.
Recording courtesy of Craft Recordings, a division of Concord