Following the rise of Balletcore, Clean Girl, and the Meillard colour palette, sheer designs continue to be the focus of the fashion season.

Once dismissed as childhood footwear, jelly shoes are now one of summer's most sought-after fashion staples. From BLACKPINK members and Korean celebrities to influencers across Instagram and Threads, these nostalgic plastic shoes have been reimagined for a new generation. As fashion often reminds us, trends have a way of returning when we least expect them.
Today's jelly shoes are a far cry from the colourful designs many of us grew up wearing. Crafted from soft transparent PVC, they feature sleek silhouettes, minimalist detailing and comfortable low heels. No longer reserved for beach holidays or rainy days, jelly shoes have evolved into a versatile wardrobe essential that complements everything from casual denim to elegant dresses.
If you're thinking of adding a pair to your collection, these Korean brands are leading the revival.

_and_butterum

One of the most talked-about names among Korean fashion enthusiasts, _and_butterum gives the classic Mary Jane a sophisticated update. Made from transparent PVC and finished in understated shades such as clear, smoky grey and creamy white, the designs feel modern rather than playful.
The brand carefully refines proportions and removes unnecessary embellishments, creating jelly shoes that pair effortlessly with jeans, maxi skirts and feminine dresses. Soft, flexible PVC also makes them more comfortable than traditional jelly shoes, making them ideal for everyday wear.

STOE has helped redefine jelly shoes as a stylish everyday option rather than something only worn in wet weather. Its collection includes refined Mary Janes and mules with clean lines, slim profiles and understated colours, including transparent, smoky black and coffee brown.
The result is footwear that feels polished yet effortless, making it easy to style with tailored trousers, denim or flowing skirts. STOE proves that classic designs never truly disappear. They simply return with a fresh perspective.

Rockfish Weatherwear

Best known for its rain boots, ballet flats and British-inspired footwear, Rockfish Weatherwear has become a favourite among stylish Korean women.
Its jelly shoe collection includes Mary Janes, fisherman sandals and ballet flats crafted from flexible transparent PVC with supportive soles for all-day comfort. Designed with both practicality and style in mind, they're perfect for anyone looking for versatile shoes that work with a wide range of summer outfits.

Komorebi Museum

Inspired by the Japanese word describing sunlight filtering through trees, Komorebi Museum is loved for its understated and poetic aesthetic.&nbsp;Its jelly shoes feature minimalist silhouettes in soft translucent shades, misty greys and muted pastel pinks. Clean lines and elegant shapes give each design a timeless appeal, making them easy to pair with dresses, wide-leg trousers or outfits inspired by Korean and Japanese fashion.

Heavenly Jelly

As its name suggests, Heavenly Jelly specialises in jelly shoes. The brand offers everything from Mary Janes and ballet flats to pointed-toe pumps, sandals and low-heeled mules.&nbsp;Using transparent and semi-transparent PVC, each design combines youthful charm with a sleek, contemporary finish. Whether styled with denim, linen skirts or tailored trousers, Heavenly Jelly offers versatile options for those who prefer a feminine look without sacrificing comfort.

Why are jelly shoes trending again?

Jelly shoes have returned for more than just nostalgic reasons. Their revival has been driven by the popularity of Balletcore, Y2K fashion and the growing love for transparent materials.
The clear PVC creates a light, barely-there effect that makes outfits feel fresh and airy. Combined with comfortable flat soles, low heels and timeless Mary Jane shapes, modern jelly shoes strike the perfect balance between style and practicality, making them an easy choice for everyday dressing.

Things to know before buying jelly shoes

<h4>Why are jelly shoes making a comeback?</h4>
Modern jelly shoes have been redesigned with cleaner silhouettes, improved comfort and a more versatile aesthetic. Instead of feeling like novelty footwear, they now fit seamlessly into contemporary wardrobes, making them suitable for both casual and elevated outfits.
<h4>Are jelly shoes comfortable?</h4>
Yes. Today's jelly shoes are made from softer, more flexible PVC than earlier versions, with improved footbeds designed for everyday comfort. If you're wearing a new pair for the first time, it's still worth breaking them in gradually or pairing them with thin socks to prevent rubbing.
<h4>What can you wear with jelly shoes?</h4>
Jelly shoes are surprisingly versatile. They look equally stylish with jeans, shorts, linen trousers, maxi skirts and dresses. Their transparent finish helps keep outfits looking light and balanced, making them especially suitable for spring and summer styling.
<h4>When can you wear jelly shoes?</h4>
Although they're a natural choice for spring and summer, jelly shoes can easily transition into early autumn. Simply style them with ankle socks or delicate lace socks to create a layered look while extending their wear throughout the changing seasons.

5 Korean Jelly Shoe Brands You'll Fall in Love With This Summer

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