Fashion

Animania: Coach X Michael B. Jordan

Coach teams up with Michael B. Jordan to launch a capsule collection inspired by Naruto
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Michael B. Jordan is a man of many talents, and he’s just added another feather to his cap – fashion designer. In a first-of-its-kind creative collaboration, the actor has teamed up with Coach for a limited edition capsule collection, inspired by his lifelong love for the Japanese anime series Naruto. Guided by creative director Stuart Vevers, and produced in partnership with VIZ Media, Jordan has created a line of unisex ready-to-wear and accessories, which he describes as “nostalgic, fresh, utilitarian, and functional”.

1570508580620628 coach x mbj 2 photographer leo volcy

The collection fuses the fine craftsmanship of Coach with Jordan’s penchant for functional fashion, as well as visual codes from the world of Naruto. Characters and motifs from the anime series – like ‘dōjutsu’ eyes updated with Coach’s Retro C graphic – recur across the range of parkas, sweaters, t-shirts, boots, totes, and more. A bomber jacket with detachable sleeves takes after the one worn by Naruto’s earliest mentor, Kakashi Hatake, and a pair of cargo pants closely resembles the trousers worn by many of the ninjas in the show. Meanwhile, elastic closures, tactical straps, and removable elements speak to the technical mastery of Vevers. Take a closer look below: 

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To launch the collaboration, Coach has released a short film, conceived by Jordan and directed by Rachel Morrison, who had previously worked with the actor on Black Panther. The actor shows off his chops in a neon-drenched Tokyo alley where the everyday meets the extraordinary.

Coach x Michael B. Jordan

The Coach x Michael B. Jordan collection is available now at the Coach boutiques in Wisma Atria and Marina Bay Sands.

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