Watches & Jewellery

Tiffany & Co. Celebrates the Launch of the Paper Flowers Collection

Featuring a life-sized Subway cabin and hundreds of paper flowers.
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On Wednesday night, Tiffany & Co. took over the Museum of Contemporary Art to celebrate the launch of its highly anticipated Tiffany Paper Flowers collection. Made over in the brand's signature shade of Tiffany Blue, the space played host to over 200 guests that included Nicole Warne, Sonia Chew, Tabitha Nauser and many more VIPs.

Just like its Tiffany Blue coffee cart pop-up launched earlier this week, the American jewellery brand pulled out all the stops to bring an authentic New York experience to the party. That included a life-sized Subway train cabin (in Tiffany blue, of course) filled with hundreds of floral paper cut-outs, as well as Central Park-style benches emblazoned with quotes and lyrics from the iconic Audrey Hepburn-led film, Breakfast at Tiffany's. 

The most captivating part of the installation, though, was undoubtedly the new Tiffany Paper Flowers collection, which was housed within a large greenhouse display at the party.

Marking the first offering by Tiffany and Co. Chief Artistic Officer Reed Krakoff, the Tiffany Paper Flowers collection draws a fine balance between refined feminity and industrial modernity. Its glittering pieces includes earrings, bracelets, pendants and rings made with platinum and brilliant round diamonds — all of which feature the delicate motif of a paper-cut flower.

Browse through the gallery below to see the collection, which will be available in all Tiffany & Co. stores in Singapore on 1 September:




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