Live from New York: Moncler 7 Fragment Hiroshi Fujiwara

Ordained as the 'Godfather of Streetwear,' Fujiwara's grunge-inspired streetwear brand 'Fragment' reminds us that it's all about the attitude. Now, the Japanese renaissance man has collaborated with Italian luxury brand Moncler to take this disruptive concept one step further.
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New York City's Spring Street sure was a sight for sore eyes last night when 250 of the city's brightest models, artists, actors, and influencers flocked to the Moncler store to celebrate in style.

Indeed, December 6th 2018 marks the international preview of Moncler Genius' latest drop: 7 Fragment Hiroshi Fujiwara. 'World Tour' is the theme for Fujiwara's collection, with the streetwear designer/musician/record producer's trademark slogans (and double lightning bolt logo) gracing the surfaces of Moncler's trademark high specs outdoor wear. Hence, L'Officiel USA was able to catch the likes of Yolanda Hadid, Jordyn Woods, Johannes Huebl and Justine Skye (among many, many others) rocking what seems to be a new look for Moncler - one that includes rain jackets, plaid blazers, parkas, field jackets, and travel jackets.

On the exciting new collaboration, Hiroshi Fujiwara had this to say: "Moncler Genius is the opportunity to mix different identities into a new one. It allowed me to test solutions and materials I have never used. The result is an unreleased Hiroshi, but it is also an unreleased Moncler."


Catch some of the snaps from last night in the gallery below.



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