British supermodel Naomi Campbell has became the first official global ambassador for Pat McGrath Labs, where the cosmetics house has newly introduced a palette for eyes and lips.
In a statement, Campbell says, "it's an absolute honour to be the new and first official face of Pat McGrath Labs."
"Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career. Pat has created a line that brings fantasy and glamour back into our daily lives and makes us dream again! There is no one else I'd rather embark on this journey with other than the iconic Pat McGrath, " she says.
As part of the advertising campaign, a video was posted on the brand’s Instagram account in which Naomi, surrounded by flowers, played the role of a “divine rose”, at the very beginning she has golden tears, adorned in a crown. You can also see a quote from William Shakespeare's Romeo and Juliet: “What's in a name? That which we call a rose by any other name would smell as sweet.”