Launched just last week, the new Marc Jacobs Beauty Shameless Youthful-Look 24-hour Longwear Foundation looks set to shake up the beauty world. Inspired by Marc's very own shameless attitude, the oil-free foundation range boasts a medium buildable coverage with a 24-hour longwear formula and SPF 25.
The best part? This range is fit for all skin tones with 29 different shades – and of couse, 29 different models to match. Shown in the video below, the campaign for Shameless was a celebration of diversity, embracing women of all colour – from Lily Nova's ultra-fair (in Y110) to veteran model Alek Wek's deep skin tone in (R590).
“They are acknowledging me, someone mixed, as someone important by having my shade," says model Ke’Andra Samone (in Y340, in case you were wondering) of the line, which she feels has successfully created a shade for her “golden and olive” skin tone.
See all 29 models in the gallery below.