Marc Jacobs Taps 29 Models For the Shameless Foundation Range

by Calvin Chong, Malaysia
29 new shades to show off your skin shamelessly

Launched just last week, the new Marc Jacobs Beauty Shameless Youthful-Look 24-hour Longwear Foundation looks set to shake up the beauty world. Inspired by Marc's very own shameless attitude, the oil-free foundation range boasts a medium buildable coverage with a 24-hour longwear formula and SPF 25. 

The best part? This range is fit for all skin tones with 29 different shades – and of couse, 29 different models to match. Shown in the video below, the campaign for Shameless was a celebration of diversity, embracing women of all colour – from Lily Nova's ultra-fair (in Y110) to veteran model Alek Wek's deep skin tone  in (R590).

“They are acknowledging me, someone mixed, as someone important by having my shade," says model Ke’Andra Samone (in Y340, in case you were wondering) of the line, which she feels has successfully created a shade for her “golden and olive” skin tone.

See all 29 models in the gallery below.

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Lily Nova in shade Y110
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Teddy Quinliven in shade Y130
Tess McMillan in shade R150
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Christina Kruse in shade Y210
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Rose Daniel in shade R230
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Carissa Pinkston in shade R250
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Faith Lynch in shade Y270
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Riley Ticotin in shade R300
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Hannah Ferguson in shade R310
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Sohyun Jung in shade Y320
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Missy Rayder in shade R330
Ke’Andra Samone in shade Y340
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Vie Chidiac in shade R350
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Dara Allen in shade Y360
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Kanta in shade Y370
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Dipti Sharma in shade R380
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Jocelyn Corona in shade Y390
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Adesuwa in shade Y400
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Aaliyah Hydes in shade Y420
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Kesewa Aboah in shade Y440
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Shaanti Chaitram in shade R460
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Selina Khan in shade Y470
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Ange-Marie Moutambou in shade Y480
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Amelia Rami in shade R490
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Theresa Hayes in shade Y500
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Olivia Anakwe in shade R530
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Aube Jolicoeur in shade R550
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Riley Montana in shade Y570
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Alek Wek in shade R590
Marc Jacobs Beauty Shameless Youthful-Look 24-hour Longwear Foundation

The Marc Jacobs Beauty Shameless Youthful-Look 24-hour Longwear Foundation ($74 each) will be available at all Sephora stores and from 15 March.

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