Kat Von D Launching at Sephora

From tattoo artist to makeup mogul, Kat Von D has come a long way since she first starred in Miami Ink.
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Good news Singapore! If you’ve heard rave reviews of Kat Von D’s eponymous beauty brand and have always wanted to get your hands on the collections, then now is your chance. Come June 27, Sephora will be bringing the cult favourite to our shores.

Kat Von D Beauty will first be made available online before being launched at all Sephora stores in July. Apart from the multiple beauty awards that the brand has won, the Studded Kiss Lipstick also happens to be the top selling lipstick line being sold in Sephora US.

“People have always asked me what I would be doing if I wasn’t a tattooer, and the only thing I could imagine being as fulfilling as tattooing would be doing makeup,” says Kat Von D. “To me, makeup is one of the most artistic outlets of self expression, and this collection – a mix of old Hollywood glamour with an L.A. vibe – personifies that. I am so excited to introduce my beauty brand to the Singaporean consumer.”

Her rock ‘n’ roll style and old Hollywood glamour shine through with the collection of high-pigment products that are not only long wear but also boast full coverage. We bring you a few of our favourite products the brand will be bringing to Singapore.

Kat Von D Lock-It Concealer

We start with the Lock-It Concealer. This cream based concealer does exactly what its name suggests — conceal. From those pesky undereye circles that never seem to go away, to tattoos, the water-resistant concealer comes in nine shades. It is also oil and paraben free to ensure a long-wear and flawless finish.

Kat Von D Tattoo Liner

Our second favourite is the Tattoo Liner, which comes in two shades. We are always in pursuit of the perfect liner that will never smudge, fade or melt, and this could be it. The superfine strokes of the brush tip are the result of 325 bristles that ensure the brush tip will not fray, while the quick-drying liquid prevents smearing.

Kat Von D Studded Kiss Lipstick

Another product that has captured our hearts is none other than the Studded Kiss Lipstick. In true Kat Von D style, this lipstick comes in reds for every skin tone, as well as in bold, neutral and classic shades. Thanks to Colour Cushion technology, the lipstick boasts a one-swipe payoff and leaves your lips feeling soft and supple.

Kat Von D Lock-It Featherweight Primer

The star product that should probably be part of any beauty junkie’s itinerary is the Lock-It Featherweight Primer. Pores are minimized thanks to the infusion of high-tech polymers while the lightweight and fast-absorbing formula ensures a smooth finish. With a little help from aloe vera, jojoba and shea, the primer hydrates and soothes skin. Free of fragrances and dyes, the primer is also suitable or those with sensitive skin — an added bonus in our book.

To shop the collection, visit Sephora’s website



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