And what does a perfume like Sexy Ruby do for you?
I like fragrances that have something a little sumptuous in them – like sandalwood or musk – that gives them depth. I’ve always found the surprise of those notes mixed with fruity and floral scents intriguing. Sexy Ruby has that perfect blend, while still being lighter and feminine in a way that makes it modern. I love how a scent can transport you to a different place or time. My mother always wore citrus scents like Aliage and my grandmother loved lush fragrances like Joy. I can’t smell either of these scents without thinking of them.
What's your connection with the colour red?
It's the colour of passion. There is nothing more glamorous than a bold and fiery red. The ruby is very opulent and indulgent, which makes it something truly powerful. On a personal level, red is an instant confidence boost. When a woman slips into something red, her energy totally changes.
What was most memorable about the process for Sexy Ruby?
We shot the campaign at Frank Sinatra’s “Twin Palms” house in Rancho Mirage. It’s incredibly glamorous and iconic – we even got to visit the guest house where Marilyn Monroe stayed. It doesn’t get more memorable than that.
You launch several fragrances a year and have over 40 fragrances in all. How busy does the perfume line keep you?
Very busy! From concept through to launch takes well over a year for each one. I’m very involved in every step – from the composition of each scent to the colours, packaging and advertising – and I’m often working on more than one at a time. But meeting and talking with my customers and seeing them in my clothes or wearing my perfume makes all the long hours and late nights worth it.