An uplifting expression of nature's charm and modern sensuality, Gucci's Flora Gorgeous Gardenia has captivated audiences since its launch in 2012. Now, a new chapter has been added to the olfactory story, with a limited edition flacon inspired by the nuances of the colour lavender.
A celebration of the untamed beauty of springtime, the hexagonal vessel is dipped in a rich shade of purple, while the Gucci logo stands out in black, matched by a delicate bow knotted at the neck. The bottle comes nestled within a lavender-hued box, painted with the famed Flora pattern that the Italian house created for Princess of Monaco Grace Kelly in 1966, in collaboration with artist Vittorio Accornero.
Fans of the perfume need not worry, though. While the packaging has been transformed into a collector's item, the fragrance itself remains the same. Opening with a prelude of red berries, the scent blossoms into an opulent floral heart of white gardenia, enhanced by the warmth of frangipani. Base notes of brown sugar and patchouli round out this intensely feminine fragrance.
The Gucci Flora Gorgeous Gardenia, along with all the other fragrances in the series, is the star of a dreamy new campaign, lensed by French duo Pierre et Gilles. Set amongst fairytale lights, twisting vines, and blooming roses, the fantastical campaign blurs the line between photography and painting, with references to art history and pop culture.
"I’ve always wanted to collaborate with Pierre et Gilles. I like their idea of estrangement from reality, their dialogue with fantasy, with the surreal, and with the sacred linked to pop," said creative director Alessandro Michele. "I find there are many connections with my work. If there is something that needs surrealism and transcendentalism, it is precisely the idea of perfume, so it was therefore natural to work with them on this project."
Head to gucci.com to find out more