Beauty

Lana Del Rey & Jared Leto Star in the Gucci Guilty Campaign

Tigers, kingsnakes and Courtney Love also make appearances in the new fragrance campaign, #ForeverGuilty.
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(Photo: @gucci/Instagram)

Last November, Gucci announced musicians and Met Gala mates Jared Leto and Lana Del Rey as the faces of its Gucci Guilty fragrance campaign. The casting was not much of a surprise — Leto has long been an ambassador of the Italian brand and both are chummy with Creative Director Alessandro Michele — but we were dying to see how the pair would fit in Gucci's one-of-a-kind universe.

On Monday, Gucci showed us the answer by launching the #ForeverGuilty campaign on Instagram. Shot and directed by Glen Luchford, the campaign follows the pair as a quirky couple straight out of the '70s as they pay visits to quintessential American settings like a beauty salon, a diner and a Laundromat.

Continuing to surprise us with the unexpected, Gucci also brought its animal symbols like the tiger and kingsnake to life in the accompanying short film, which even features a Courtney Love cameo — making it the second star-studded campaign we've seen this week.

Watch the film below:

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