An Ethical Step Towards Combating Multiple Hair Woes
Transform the way you cleanse your scalp with the world’s first revolutionary foaming vegan powder shampoo formula, The Powder Shampoo™
L'Officiel Singapore Beauty Awards 2022: Best Powder Shampoo
Living in this constant humidity, it is in our nature to shampoo our hair regularly. Water takes up at least 80 per cent of the formula of typical liquid shampoos — this is to dilute the concentration and harshness of shampoos, but contributes to waste.
If you are seeking to reduce your carbon footprint, switching up your haircare regime by choosing the right shampoo with organic and natural ingredients is the best way to alter your consumption habits. This is exactly where the homegrown label, The Powder Shampoo™ stands. The brand prides itself on its clean ingredients and sustainable practices.
Free from sulphates, parabens, phthalates, silicones and other nasties, the brand believes in the regenerative power of natural resources to enhance your tresses. Designed to combat the issues of the industry’s manufacturing wastes, The Powder Shampoo™ is enriched with 20 botanical extracts such as coconut, corn, liquorice root, papaya enzyme, pre- and pro-biotics, rice protein, and vitamins B6 & B7, five encapsulated essential oils, and The Powder Shampoo™’s proprietary Thyme-Capsuled™, with a water-free formula. With its sustainable and innovative solution, the powder formula foams up like any other shampoo and still does its job of deeply cleansing and nourishing the scalp.
A little goes a long way, and all you need to do is to dampen your hair and sprinkle the powder onto your palms for application or to apply directly onto your hair. If you have short hair, you’ll only require two to three dashes of powder. Longer hair requires six to eight dashes. Lather the formula until it starts foaming and then rinse after. Notice a soothed and clean scalp after pampering your hair with this unique product. While a typical 100ml bottle of liquid shampoo lasts for 10 to 20 washes, a 100g The Powder Shampoo™ bottle is sufficient for 100 washes. Embarking on a plastic-free journey, the brand utilises recyclable and reusable aluminium bottles and non-plastic packaging as part of its ethical practice.
At The Powder Shampoo™, there is something for everyone. The brand presents four varieties of water- and plastic-free scalp care shampoos for normal and sensitive scalps, for oily and limp hair, for thinning and ageing hair, and for dandruff and flaky scalps.
For more information, visit www.thepowdershampoo.com.
Photography JAYA KHIDIR
Photography Assistant ZILHANZ AFFENDI
