L'Officiel's Beauty Awards 2021: Best Lifting Serum

Whether you’re currently on an anti-ageing skincare routine, or thinking of starting one, the desire for more youthful-looking skin is a perennial one. At some point, some will begin looking at stronger and more invasive treatments – like lasers or injectables – or they throw in the towel and give in to the inexorable passage of time. But what if there was a skincare product that could not only lift and smooth skin, but also reduce wrinkles on the skin’s surface by 320 per cent in just seven days?

Bold claims, for sure, but as beauty writers who are always on the lookout for the most efficacious skincare available, this certainly piqued our interest. HEURE is a science-led luxury skincare brand from Singapore whose formulas have been 10 years in the making. Their latest product carries with it the claim to improve skin's hydration levels by 680 per cent, reduce skin surface wrinkles by 320 per cent and improve skin elasticity by 160 per cent.

Their secret lies in not just the ingredients, as with most other skincare products, but in the way that they are delivered into your skin. Its unique SPHR™ technology is a first-of-its-kind advanced encapsulation and transdermal delivery system that not only penetrates through the skin barrier, but actively seeks out target areas where collagen and elastin lie, before delivering key active ingredients into the deeper layers of your skin over an extended period of time using a smart time-release technology.

As a person with dry and sensitive skin, it takes very little for my skin to break out. It’s why I need products that can calm while working their benefits. The HEURE Ageless Serum, I’ve found, managed just that and more. The serum comes in a lightweight texture that melts instantly into the skin, yet stays long enough to keep it well hydrated throughout the day.

Apart from its unique SPHR™ technology, the serum is packed with potent peptides to stimulate collagen and elastin production, with a hearty blend of hyaluronic acid, Vitamins C and E that work together to reduce the formation of wrinkles, smoothen skin texture and soften fine lines on your face. These “skincare happy” ingredients left my skin smoother, brighter, and tightened, after just a few weeks of use. It’s certainly an all-encompassing serum that is worthy of placement on your beauty shelf – as it is now on mine.

The HEURE Ageless Serum is priced at $190 for 30ml and is available at www.heurebeauty.com.