Watches & Jewellery

Born To Dare: Tudor Teams Up with Lady Gaga

There's no denying the synergy between Tudor and Lady Gaga. One is a Swiss luxury watchmaker; the other is a multi Grammy Award-winning artist. Together, they embody the Born To Dare spirit
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Performer. Provocateur. International pop superstar.

Many superlatives have been used to describe the phenomenon that is Lady Gaga. Be it through fashion or her unconventional brand of music, Lady Gaga is an icon whose incredible influence reaches the far corners of the globe. And now, she adds yet another accolade under her belt as the first female ambassador of Tudor watches.

It's not every day that you witness a Swiss luxury watchmaker team up with a multi Grammy Award-winning artist. But when it does happen, what you get is a match made in heaven – some might even call it the coming-together of two icons in perfect synergy.

"Daring on and off the stage, pushing boundaries and not afraid of the extreme, Lady Gaga epitomises that true meaning behind the Born to Dare campaign."

Over half a century ago, Hans Wilsdorf founded the Tudor Watch Company with a clear mission: to explore new territories and go beyond the standards of horology.  Over the years, Tudor has drawn inspiration from its rich heritage while incorporating state-of-the-art technology and pioneering creativity. And today, the brand has not strayed from its original vision with each Tudor timepiece boasting a bold fusion of the original and the contemporary in an unrivalled proposition. 

Never afraid to redefine the rules, Tudor recently unveiled Born To Dare, a bold new campaign dedicated to the rule-breakers and the most daring individuals who share the watchmaker's intrepid spirit and thirst for adventure. The wearers of Tudor timepieces are unconventional, curious and fearless in pursuing their passion, no matter where it may take them. Like Tudor, Lady Gaga doesn't just break the rules – she redefines them. In essence, she is #BornToDare.

In true style, Lady Gaga makes her highly-anticipated horological debut wearing her top picks from Tudor. Find out more about them below:

Tudor Heritage Black Bay

Sixty years of Tudor diving history distilled into one iconic watch.

The Heritage Black Bay is timeless, authentic, and versatile all at once – drawing its most characteristic features, such as the winding crown, domed dial, and angular hands, from Tudor's first diving watches of the past. Available with a steel bracelet, aged leather strap or a fabric strap made using the traditional 'jacquard' technique (Lady Gaga's choice), this 41mm automatic timepiece features a vibrant burgundy bezel and comes equipped with the MT5602 Manufacture Calibre, which offers a 70-hour power reserve.


It's no secret that Lady Gaga loves high-octane glamour, which is why the Tudor Glamour Date ranks high on her wishlist. The timepiece is a striking example of Tudor's trademark retro-chic style, offering a varied selection of models and cuttting-edge features.

Lady Gaga's model of choice? The Tudor Glamour Date with a 31mm steel case, opaline dial with diamonds, and a steel and yellow gold bracelet. In addition to its self-winding mechanical movement, the watch features a diamond-set double bezel with a polished finish.



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