Gabrielle Chanel loved Place Vendôme. For 34 years, she lived in a third-floor suite inside the swanky Ritz, which occupied a corner in the Parisian square at No 15. “The Ritz is my home”, the fashion designer told her stylish friends and guests, who hung out in her abode surrounded by a personal collection of Chinese coromandel screens, rock crystal chandeliers and Baroque-style mirrors.
Like those beautiful objects, Place Vendôme naturally influenced the stunning creations of Chanel and, even after her death, the brand’s former Artistic Director Jacques Helleu. For instance, it inspired not only the shape of the octagonal bottle stopper on the highly iconic No. 5 perfume, but also the case of the Première – the luxury house’s first timepiece for women.
That unmistakable octagon, which was derived from the aerial view of Place Vendôme, can also be found on the case and strap buckle of the Boy.Friend – the chunkier, manned-up sister of the ultra-feminine Première – which was launched two years ago to rave reviews from fashion editors, watch connoisseurs and fans of the brand.