Entrepreneurial empowerment aside, Kim explains that two other very important pillars of Crib are its philanthropic arm aptly known as Crib Gives Back, and the Crib Ball gala dinner, which is an annual gathering of like-minded individuals to celebrate strong women and their inspiring stories. This year’s edition, which happens on 3 May, will benefit EmancipAction, a US and India-based charity that aims to put a stop to child sex trafficking. “We spoke to many charities before making a decision,” she recalls. “I learnt from EmancipAction’s founder that 80% of women who are rescued from trafficking end up being re-trafficked. That, to me, is a really shocking statistic.”
This year’s Silk Road-themed Crib Ball entitled The Empress’s Journey, Kim says, will be a no-holds-barred affair (think lots of exotic gowns and made-up royal personas from Persia, China and the Mediterranean). “Except the fire. Shangri-La will not let us have a flamethrower in their ballroom!” she says, laughing. “We want everybody to have a magical night and, more importantly, we hope to raise as much awareness and money as we possibly can for Crib Gives Back and EmancipAction.
This article first appeared in the April 2017 issue of L'Officiel Singapore (available on newsstands and Magzter).