Is designing a handbag similar to directing?
“Very much so. Designing a handbag is not unlike making a film. Both forms require the same curiosity and sensitive approach, and a level of intuition. It reminded me of the way I work with the art department when I’m making a film. It’s like creating a character in a story and envisioning the universe that that character belongs to.”
Describe your involvement in the design and working with the design team.
“Well, the people at Louis Vuitton are the experts! My job was to express what I wanted in a handbag, and then I went back to the historic atelier in Asnières, outside of Paris, to look through the archives for inspiration. I met with the extraordinary artisans there. They have such a unique savoir-faire, a magic touch that brings dreams to life. I was very lucky! The house has a rich history of incredible craftsmanship and quality to draw from.”
What’s new in this version of the SC bag?
“It’s going to be out in April, a time when you want something lighter, more joyful. So I wanted to create a more light-hearted, fun version for the summer, and we decided to launch a new version in perforated leather. It still has its classic shape, but with a touch of lightness and new colours.”
How does it feel to have your name on a luxury item?
“I am so proud and happy that it has stood the test of time and continues to evolve. Designing the bag was something new for me and I really enjoyed working with the team. It seems like they can do anything you can think of!”
Were you surprised by the bag’s success?
“All I was hoping for was that people would like it, but I was really surprised by its broad success. I loved seeing my friends carrying it and enjoying it, but then, I’d spot women in the street carrying it, which made me proud. It always makes you feel connected when people like the same things you do.”
Would you say a bag is a comfort zone for women?
“I wouldn’t go that far, but I think that a bag definitely resembles the person who carries it. It reflects your personality, the same way your clothes do.”
What is your definition of luxury?
“Having something that’s beautifully made. And something that’s custom-made is always luxurious – that’s how this project started. I like classic, simple shapes and I always carry the medium-sized navy blue SC bag – or the one in Bordeaux. I love carrying the white one in summer. I don’t think luxury is about having a huge number of accessories, just ones you really care about.”
What’s next for you?
“I’m currently writing the script for a new film that I’m planning to shoot later this year – it will be out next year. It’s still in its early stages of development.”