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Morocco Through The Eyes of Kate Spade

See the mystique of the North African kingdom through the eyes of Kate Spade’s nomadic Creative Director and find out how it inspired the brand’s latest collection

Deborah Lloyd, creative director of Kate Spade New York, has a unique way of approaching each collection. Before she commences and works on the elaborate design process, Lloyd carefully sifts through her mood board – a selection of amazing travel images and photographic keepsakes from her last vacation. “For summer, we are heading to Mexico. Our collection will be inspired by the artful flair of Frida Kahlo, carnations, traditional Mexican wedding dresses, hummingbirds, piñatas, cacti and a few friendly desert-dwelling critters eliciting a celebratory mood,” says Lloyd.

While that’s something we can’t wait to see, we’re thrilled with the brand’s current Spring collection. Here, Lloyd shares with us the whimsical memories from a trip to Morocco that inspired it.

“In Morocco, a camel transports people and goods. In New York City, a taxi does that. We took this ethos and presented it in a fun and playful way. The chemistry between Fernanda and the camel was magical. It was palpable to passersby and created a spontaneous moment of joy throughout the shoot. It made everyone’s day!”

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“I’ve been to Morocco twice and I can’t wait to go back! My recent visit was different because the trip was focused on inspiring a collection. I kept a personal travel diary and later, I couldn’t believe how many things I managed to see and do.”
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“I particularly love our camel bag. It has so much personality and I’m just happy to see him every day. He was inspired directly from a camel ride in the desert – that was quite an experience.”
“Travel is my greatest source of inspiration. I would love to bring my husband to Morocco as he has never been there. Marrakech is a city of many facets and the main square, Jemaa el Fna, is a great starting point. It’s a cultural heritage site and is always buzzing with local characters in traditional costumes.”
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“For this season, I really wanted to focus on a collection that highlights vibrant colours and vivid patterns. I knew Morocco would be the perfect place. Our pair of Pretty Poms Statement Tassel earrings is an item to buy for the season. Tassels are the new bow!”

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