The star continues where her 2021 Tiffany HardWear campaign left off, bringing her usual verve and energy to the striking new pieces.

Tiffany &amp; Co. has just released new pieces in their famed HardWear collection, and at the helm of this new chapter is their global ambassador, Ros&eacute; of Blackpink.&nbsp;
In a series of intimate and powerful portraits, Ros&eacute; dons the new diamond-intensive pieces, all of which feature the HardWear's iconic gauge link motif. The highlight of the collection, as worn by the star, is a new necklace and bracelet that features links made of black titanium, 18k rose gold, and diamonds, which will debut this July. Ros&eacute; also wears another standout piece, the first full pav&eacute; diamond styles in the HardWear collection, which will debut in November.&nbsp;

The campaign &mdash; which was shot by famed fashion photographer Mario Sorrenti &mdash; was purposely shot in a stark, reductionist space, something that highlighted the boldness of the HardWear's industrial aesthetic.&nbsp;

Launched in 2017, the Tiffany HardWear collection was an instant favourite amongst celebs and fashion acolytes &mdash; not least because of its edgy design and gender-neutral aesthetic. The collection took inspiration from an archival piece from the Tiffany Archives, a unisex bracelet made in 1971 that embodied its wearer's strength and spirit, as well as the inimitable soul of New York.

Blackpink's Rosé stars in Tiffany & Co.'s latest campaign for its new HardWear pieces

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

Blackpink's Rosé stars in Tiffany & Co.'s latest campaign for its new HardWear pieces

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