Known for her influential style, dynamic personality and popularity amongst the younger generation, Blackpink’s Lisa has been appointed Bulgari’s latest brand ambassador. She joins three of entertainment and fashion’s most influential women — Zendaya, Lily Aldridge and Vittoria Ceretti to represent Bulgari’s ‘Magnifica’ campaign.
The ‘Magnifica’ collection encompasses the values and essence of the Roman jeweller and the art de vivre — the art of living — using a combination of precious gems, expert craftsmanship, and versatile designs for a modern take on Bulgari’s ‘Dream’ collection 40 years prior. Unlike traditional collections, ‘Magnifica’ puts a modern spin on the expectations of high jewellery by creating pieces that can be worn in multiple ways.
With this modern concept in mind, it only makes sense for Bulgari to pick these four diverse women to embody the bold qualities of the brand. As leaders of their own respective paths, Bulgari could not have chosen a better quartet of powerful women to represent ‘Magnifica’.