Zara Changes Its Logo

Zara has a new logo. The fast-fashion retailer’s new tight-fitting logo, a change after eight years, reportedly will only be for the brand’s digital use, especially on social network such as Facebook, Instagram and Youtube.

Zara’s logo change follows a trend that has taken hold of the world's biggest brands, such as Balmain and Burberry, which have decided to make changes to longstanding logos for a more contemporary update in an effort to reposition and to widen global reach.