Zara Changes Its Logo

The fast-fashion retailer follows a trend that has taken hold of the world's biggest brands, such as Balmain and Burberry.

Zara has a new logo. The fast-fashion retailer’s new tight-fitting logo, a change after eight years, reportedly will only be for the brand’s digital use, especially on social network such as Facebook, Instagram and Youtube.

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Photo: Reproductio

Zara’s logo change follows a trend that has taken hold of the world's biggest brands, such as Balmain and Burberry, which have decided to make changes to longstanding logos for a more contemporary update in an effort to reposition and to widen global reach.

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