Who wants a Prada branded breakfast?
For the launch of its fall / winter 2021 advertising campaign, Prada is promoting a series of playful experimental initiatives in Paris.
Who has never dreamed of having a luxury breakfast? With the #FeelsLikePrada operation, the Italian House makes your dream possible ... And all for an accessible budget.
In 2019 already, Prada had caused a buzz by distributing bouquets of flowers signed in several cities around the world. To mark the start of autumn with panache - and with that of its last Fall / Winter 2021 campaign - the House is reiterating the challenge of street marketing with a series of encouraging experimental initiatives.
Among them, the possibility of leaving with his baguette and his pastries (Parisian cliché obliges) - but branded Prada please. In collaboration with local artisans and merchants, the Prada touch is thus available on collector's items, packaging, napkins and paper bags - all echoing the emblematic prints of the Maison's latest FW21 collection.
But it is also in the open that this campaign comes to life. Indeed, the walls of Paris are invested with immense colored and geometric panels. Here again, the patterns chosen come from the new winter collection of the duo Miuccia Prada and Raf Simons. Keep your eyes peeled, perhaps you will stumble upon one of these works.
Exclusively (and how nice we are), L'OFFICIEL reveals the list of partner bakeries, as well as the places where to find the wild display of the "Feels Like Prada" campaign:
Bread Bread
48 rue des martyrs, 18th Arr.
Freedom
39 rue des Vinaigriers, 10th Arr.
10 rue Poncelet, 17th Arr.
40 rue St André des Arts, 6th Arr.
58 rue Saint Dominique, 7th Arr.
28 Rue de Maubeuge, 9th Arr.
Mamiche
45, Rue Condorcet, 9th Arr.
32, Rue du Château d'Eau, 10th Arr.
The Julien House
73 avenue Franklin Roosevelt, 8th Arr.
The Flavors of Pierre Demours
13 rue Pierre Demours, 17th Arr.
The Flavors of Cler
41 rue Cler, 7th Arr.
The streets where to find the wild displays:
131 rue Saint Denis, 1st Arr.
18 rue du Temple, 4th Arr.
39 rue Ste Croix de la Bretonnerie, 4th Arr.
163 rue du Faubourg Saint-Honoré, 8th Arr.
47 rue Saint-André des Arts, 6th Arr.
