Fashion

Viva Vivienne: Louis Vuitton's Vivienne Holiday Collection

Louis Vuitton’s charming mascot, Vivienne, takes centre stage in this year’s festive collection from the French luxury house
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At just two years old, the adorable house mascot from Louis Vuitton, Vivienne, has conquered even the hardest of hearts in the fashion world. And it’s all too easy to see why. She has a flower-shaped head, luggage tags for arms, and a cheeky patch over one eye drawn from the French house’s iconic monogram. Inspired by Gaston-Louis Vuitton’s love for collecting toys, and named after the brand’s signature VVN leather, she appears in diverse personalities on different products each season. This year, she’s the star of the maison’s aptly-named Vivienne Holiday Collection.

With the hashtag #FindVivienne, the mascot goes on a globetrotting adventure around the world, with each journey captured in bright colours and cartoon graphics on various small leather goods, such as the Mini Pochette Accessoires, wallets, and coin purses, as well as bag charms, passport covers, notebooks, and pencil pouches. Catch her paddling a gondola in Venice, taking a hot air balloon across Shanghai, riding a cable car in Courchevel, or shopping in Paris.

There are also a few items exclusive to the Louis Vuitton e-commerce store for now, including two versions of the Zippy Wallet in Damier and Monogram, and a bag charm slash key holder, which can be personalised with hot stamping to make for a one-of-a-kind gift.

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The Vivienne Holiday Collection e-commerce exclusive items are available now on the Louis Vuitton e-commerce store, and will be available in stores from 30 November onwards. All other items are available now at the Marina Bay Sands, Ngee Ann City, ION Orchard, and Changi Airport Terminal 3 boutiques. 

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