It's a twist we never expected but are simply in love with.

The Louis Vuitton Twist is an icon that needs no further introduction (all thanks to its unique twist-lock clasp) and who better to match its latest campaign than another iconic star - Olympian Eileen Gu.
Perfectly embodying the Twist&rsquo;s bold personality, the celebrated professional skier takes on a new challenge as the face of the new Louis Vuitton Twist bag campaign.

And where better to capture the dynamic of these two icons than yet another icon - the scenic and spectacular Messner Mountain Museum Corones designed by the late Zaha Hadid.
Set in a panoramic snowy landscape, the Louis Vuitton Twist is given a new look for the latest collection, boasting&nbsp;new feminine colours and Monogram flower embellished chains.
Swipe the gallery below to see more:

Triple Icon: A New Twist Where Louis Vuitton Meets Eileen Gu

L'OFFICIEL Singapore — April 2024

L'OFFICIEL Singapore — March 2024

L'OFFICIEL Singapore — February 2024

Triple Icon: A New Twist Where Louis Vuitton Meets Eileen Gu

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